The Ok-pop wannabes – a photograph essay | Music


Yuuka Hasumi put highschool in Japan on maintain and flew to South Korea in February to attempt to develop into a Ok-pop star, even when that meant lengthy hours of vocal and dance coaching, no privateness, no boyfriend, and no telephone. Hasumi, 17, joined Acopia college, a prep college in Seoul providing younger folks from Japan a shot at Ok-pop stardom, instructing them the dance strikes, the songs and the language.

Yuuka Hasumi attends a Korean language class in Seoul, South Korea



She is considered one of an estimated 1 million Ok-pop star wannabes, from South Korea and past, hoping to succeed at extremely aggressive auditions held by main expertise companies, which can tackle a choose few as “trainees”.

“It’s powerful,” Hasumi says in Japanese, drenched in sweat from a dance lesson she attended together with her 15-year-old pal Yuho Wakamatsu, additionally from Japan.

Yuuka Hasumi and Ibuki Ito, who want to become K-pop stars, perform at an Acopia School party in Seoul, South Korea.



Hasumi shops after class



A microphone and speakers at a street performance in the Hongdae area of Seoul



Hasumi promotes her Instagram account during the performance.



Yuho Wakamatsu who also wants to become a K-pop star, takes photographs of Hasumi during a training session in Seoul



“Going by way of strict coaching and taking my talent to a better degree to an ideal stage, I feel that’s when it’s good to make a debut,” she says.

Paying as much as $3,00zero a month for coaching and board, 500 or so younger Japanese folks be a part of Acopia annually. The college additionally fixes auditions for its candidates with expertise administration corporations, which have been the driving power behind the “Korean-wave” popular culture that exploded on to the world stage previously decade with acts similar to the boyband BTS.

An inflow of Japanese expertise is reshaping the Ok-pop business at a time of more and more bitter political acrimony between the 2 international locations, which has broken diplomatic ties. Tensions rooted in Japan’s 1910-45 colonisation of Korea have risen once more after South Korean court docket rulings towards Japanese corporations for compelled labour, and amid a notion in Korea that Japan’s management has not adequately atoned for its colonial previous.

Yuho Wakamatsu adjusts her makeup during a training session in Seoul



However the reputation of Korean tradition and Ok-pop music is on the rise in Japan, with many followers and artists saying they don’t seem to be bothered by diplomatic tensions. The willingness of Korean companies to tackle Japanese expertise speaks to the power of the ties between the 2, based on one long-time observer. Ok-pop teams, and veteran Korean musicians, are promoting out live performance halls all through Japan.

For faculties and companies, Japan’s music market – the second largest after the US’s – is an enormous prize and plenty of have been on a marketing campaign to recruit Japanese expertise.

“It is going to be good if Japan and South Korea will get alongside by way of music,” Hasumi advised Reuters throughout a break from a Korean language class.

A K-pop applicant performs at an audition in Tokyo



Some Japanese transplants have already made it massive. The three Japanese members of the lady band Twice helped make the group the second hottest act in Japan, after BTS. Their success has prompted JYP Leisure, the South Korean company behind Twice, to plan a bunch that can comprise solely Japanese women.

Company officers are reluctant to debate their success in Japan and the infusion of Japanese expertise, cautious of fuelling a politically charged backlash, based on business sources.

There is no such thing as a scarcity of Japanese hopefuls keen to coach beneath the watchful eye of the companies, some having left profitable careers at residence to go seeking Ok-pop fame.

Nao Niitsu, a college freshman from Tokyo, who wants to be a K-pop star, and other Japanese children warm up for an audition at a park in Seoul



Nao Niitsu studies Korean in her room in Tokyo



Nao Niitsu looks at BTS’s photo book in her room in Tokyo



Nao Niitsu chooses her profile picture before an audition in Seoul



“I’ve heard tales about no free time or not with the ability to do what I need. However, I feel all of Ok-pop stars who at the moment are performing have gone down the identical street,” says Nao Niitsu, a 19-year-old school more energizing from Tokyo.

Throughout a go to to Seoul paid for by her mom, a diehard BTS fan Niitsu auditioned for 10 companies and was accepted by 5.

Nao Niitsu walks through Shin-Okubo district, known as Tokyo’s Korea Town



Miyu Takeuchi says it was not a troublesome resolution to go away a 10-year profession with the highest Japanese idol band AKB48 to signal with the Ok-pop company Mystic Leisure in March as a trainee. Even together with her expertise, she has seven hours of vocal coaching a day and two-hour dance classes twice every week, plus early-morning Korean classes. She shouldn’t be allowed to have a boyfriend however says she has no regrets, regardless of the very fact there is no such thing as a assure she is going to make it.

Miyu Takeuchi sings during a training session in Seoul, South Korea,





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